Case Study
My City Dental – Increasing New Patient by 105% in 7 months
Increase in New Patient Numbers
Results
The Results
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$8 Cost per New Patient Lead
Efficient targeting and optimized campaign structure reduced acquisition costs, allowing the clinic to attract high-value new patients at one of the lowest CPLs in their market
30-40 Monthly Dental Implants
Through high-intent keyword targeting and tailored landing pages, the practice consistently generated implant inquiries every week, boosting overall production and case acceptance.
Keywords Ranked on Google
A strategic SEO overhaul pushed the clinic to page one for core services-including implants, emergency, cosmetic, and family dentistry, dramatically improving visibility and organic traffic.
Averaging 110-150 Monthly New Patients
With improved online presence and a predictable lead flow system, the practice saw steady, reliable growth-bringing in a high volume of new patients month after month.
Introduction
Transformation
The before and after
transformation
Before
Outdated Website
The website had poor mobile usability, slow load times, unclear messaging, and low conversion rates, causing visitors to drop off before booking appointments.
Minimal SEO Presence
The clinic had very limited visibility in local searches, with competitors consistently outranking them for core dental and emergency-related keywords.
Underutilized Resources
Few online reviews, minimal content, and weak branding reduced trust and credibility among potential patients researching dental services.
No Paid Advertising
There was no structured lead-generation system, relying mainly on word-of-mouth referrals and inconsistent walk-in traffic
Significant Patient Growth
The clinic now averages 110-150 new patients every month, supported by stable lead flow, improved retention, and measurable performance.
After
Modern Website Design
A fast, mobile-first website with intuitive UX, optimized booking flow, clear services, and trust-building visuals now converts visitors into booked patients.
Geo-Targeted SEO
Focused local SEO pushed the clinic to page one for dental, emergency, and implant keywords across nearby cities, driving steady high-intent traffic.
Enhanced Social Proof
Strong testimonials, treatment galleries, and active reputation management now reinforce credibility and increase patient confidence before booking.
Targeted Google & Meta Ads
High-intent ad campaigns with optimized funnels now generate consistent daily patient leads at predictable and scalable costs.
Limited Patient Growth
Monthly patient numbers were stagnant, with inconsistent appointment flow and no reliable system to support growth planning.
Testimonials
In Their Own Words
“We saw immediate results after the website redesign and marketing efforts began.”
Our growth turned around almost instantly. The new website, SEO strategy, and ads system brought in more patients in a few months than we had in the previous yea
— Dr. Reddy
Owner, My City Dental
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Increase in New Patient Numbers
My City Dental – Increasing New Patient by 105% in 7 months
My City Dental grew rapidly through targeted PPC, improved SEO, and a conversion-focused website—doubling new patients in under 6 months with higher-value leads and stronger visibility