Dental management office

Case Study

Cutting Lead Costs & Rebuilding Lead Flow in 5 Months

Cutting Lead Costs & Rebuilding Lead Flow in 5 Months
80%

Increase in New Patient Numbers

MyCity Dental

Results

The Results

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$5-$7 Cost per New Patient Lead

After restructuring the clinic’s campaigns, tightening targeting, and rebuilding ad funnels, we dropped their cost per lead from “unaffordable” levels to just $5-$7 per new patient inquiry.

30-40 Monthly Dental Implants

A focused strategy for implants, crowns, and cosmetic dentistry brought in motivated, treatment-ready patients-not just price-shoppers.

18 Core Keywords Ranked on Page One

Targeted SEO helped the clinic surface for searches they were previously invisible for, giving them steady, long-term discovery beyond ads.

70-80 New Patients Every Month

With affordable leads + better online visibility, the practice sustained a reliable flow of new patients across all services.

Introduction

Before partnering with us, Jane Clair Dental was nearly invisible online. They relied on random traffic, outdated ads, and word-of-mouth referrals, but none of it was enough to grow the practice. Worse, the few ads they were running delivered leads at an extremely high cost. Some months they were paying $40-$60 per lead, making marketing impossible to scale. The clinic knew they needed a complete reset: • a new digital strategy, • a predictable lead system, • and something that wouldn’t drain their budget. Within five months, we built a system that finally gave them what they needed, affordable, predictable, and scalable new patient growth.

Transformation

The before and after
transformation

Before

High Cost Per Lead

The clinic struggled with expensive, poorly targeted ads, paying more than most patients were worth.

Almost No Online Visibility

They appeared for only a few low-volume keywords and struggled to attract organic patient traffic.

No System for Generating Leads

The clinic depended mostly on referrals and random walk-ins, creating inconsistent patient flow.

Weak Website Experience

Visitors left quickly due to unclear messaging, missing trust factors, and no conversion-focused pages.

Irregular Patient Growth

Consistent, trackable monthly performance supports ongoing expansion and more reliable patient flow.

After

$5-$7 Leads

Optimized campaigns, better copy, cleaner funnels, and conversion-focused pages slashed lead costs dramatically.

Page-One Rankings for High-Intent Keywords

Strategic local SEO lifted visibility, bringing steady patients searching for treatments directly to the clinic.

Predictable Automated Lead Flow

A structured, automated system now delivers daily inquiries across multiple treatment categories.

A Website Built to Convert

Clear service details, strong branding, social proof, and optimized UX now turn visitors into bookings.

Stable, Measurable Expansion

Some months were busy while others dropped sharply, creating unstable patient and revenue patterns.

Testimonials

In Their Own Words

“We saw immediate results after the website redesign and marketing efforts began.”

We used to spend a fortune and get almost nothing. Within weeks of the new strategy, our cost per lead dropped dramatically. The volume and quality of patients improved, and we finally feel in control of our growth

Dr. Julien Kim

Owner, Jane Clair Dental

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